Mercy Kobelo is an entrepreneur and educator based in Tanzania, who through her baking school, bakery, and cake tool shop has trained more than 5000 students since 2020. Mercy's students use their skills to start their own businesses that are compatible with also raising their families.

With FREE fund support, she will create an online portal for her training so that she can reach even more women in Tanzania. The portal will be designed in a way that it's easy for women to acquire knowledge from diverse experts in the cake industry and entrepreneurship.